Craftory
vc
The Craftory is an alternative growth equity and consumer venture capital fund based in London and San Francisco, described as a $375M (later $550M) global investment house focused exclusively on challenger consumer brands with a positive social or environmental purpose. Its thesis centers on 'cause capitalism,' backing new, digitally-activated consumer goods companies across categories such as food and beverages, beauty and personal care, health and wellness, household, petcare, and women's health. It invests across stages including seed and growth equity, and its portfolio includes NotCo, Needed, Who Gives A Crap (WGAC), TomboyX, Dropps, Hippeas, Edgard & Cooper, Freddie's Flowers, Syllable, and Polymateria. It has also led a round in Brazilian carbon credit marketplace Moss, indicating some LATAM activity.