Selva Data Ontology
Formal schema for the Selva LATAM startup & venture-investor dataset. All monetary values are USD (local currency converted). Country scope is Latin America only. Machine version: /ontology.json.
Access tiers
- public — Visible to everyone (identity, description, rolled-up totals)
- login — Free account required (round structure & dates, portfolio list — amounts hidden)
- premium — Paid ($39/mo): exact amounts, valuations, revenue, check sizes
- admin — Operator-only: contact details (email/phone)
Classes
Startup (≈ schema.org/Organization)
A Latin America-headquartered startup / venture-backed tech company.
| property | type | tier | notes |
|---|---|---|---|
| name | string | public | |
| slug | string | public | URL id |
| country | enum:country | public | |
| hq_city | string | public | |
| sector | string | public | primary industry |
| description | string | public | |
| founded_year | integer | public | |
| website | url | public | |
| product_url | url | login | |
| url | public | ||
| is_unicorn | boolean | public | valuation ≥ $1B |
| employees | integer | public | |
| total_raised_usd | number | public | rolled-up disclosed funding; rounded total is public, per-round amounts are premium · USD |
| rounds | list:FundingRound | login | funding history; dates/investors at login tier, amounts at premium |
| valuations | list:Valuation | premium | |
| financials | list:Financial | premium | |
| people | list:Person | public | |
| contacts | list:Contact | admin |
Investor (≈ schema.org/Organization)
An investor active in LATAM: VC, angel, accelerator, CVC, PE, institutional, etc.
| property | type | tier | notes |
|---|---|---|---|
| name | string | public | |
| slug | string | public | |
| type | enum:investor_type | public | |
| country | enum:country | public | |
| thesis | string | public | investment focus |
| stages | list:enum:round_type | public | |
| sectors | list:string | public | |
| website | url | public | |
| url | public | ||
| portfolio | list:Startup | login | companies invested in; amounts premium |
| coinvestors | list:Investor | login | |
| contacts | list:Contact | admin |
FundingRound (≈ schema.org/MonetaryGrant)
A single financing event of a Startup. Links a Startup to its Investors.
| property | type | tier | notes |
|---|---|---|---|
| round_type | enum:round_type | login | |
| amount_usd | number | premium | amount raised, converted to approx USD · USD |
| announced_date | date | login | |
| valuation_usd | number | premium | USD |
| investors | list:Investor | login | participants; each may be is_lead |
| source_url | url | login | news article evidence |
Person (≈ schema.org/Person)
A founder, executive or partner affiliated with a Startup or Investor.
| property | type | tier | notes |
|---|---|---|---|
| name | string | public | |
| role | string | public | |
| url | public |
Valuation
A point-in-time company valuation.
| property | type | tier | notes |
|---|---|---|---|
| valuation_usd | number | premium | USD |
| date | date | premium |
Financial
A reported financial metric for a year.
| property | type | tier | notes |
|---|---|---|---|
| metric | enum:financial_metric | premium | |
| value_usd | number | premium | USD |
| year | integer | premium |
Contact
Business contact point (admin/operator-only, never public).
| property | type | tier | notes |
|---|---|---|---|
| name | string | admin | |
| role | string | admin | |
| string | admin | ||
| phone | string | admin | |
| url | admin |
Relationships
StartuphasRoundFundingRound— a startup's funding historyFundingRoundhasInvestorInvestor— participants in a round (is_lead flag)Investorinvested_inStartup— derived via rounds → portfolioInvestorcoInvestedWithInvestor— shared a roundStartuphasKeyPersonPerson— founders / execsInvestorhasPartnerPerson— GPs / partnersStartuphasValuationValuation— valuation historyStartuphasFinancialFinancial— revenue / ARR / GMV by yearStartupreportedInArticle— news evidence (public)
Controlled vocabularies
round_type: pre-seed (Pre-seed round), seed (Seed round), series-a (Series A), series-b (Series B), series-c (Series C), series-d (Series D), series-e (Series E or later), bridge (Bridge / extension round), debt (Venture debt or credit facility), grant (Non-dilutive grant / award), ipo (Initial public offering), m&a (Merger or acquisition), venture (Venture round (stage unspecified)), equity (Equity round (stage unspecified)), unknown (Uncategorized)
investor_type: vc (Venture capital firm), angel (Angel investor), accelerator (Accelerator / incubator), cvc (Corporate venture capital), pe (Private equity), institutional (Institutional investor), family_office (Family office), government (Government / public program), crossover (Crossover / public-markets fund)
financial_metric: revenue (Annual revenue (USD)), arr (Annual recurring revenue (USD)), gmv (Gross merchandise / transaction volume (USD))
country: Latin American markets only (Brazil, Mexico, Colombia, Chile, Argentina, Peru, Uruguay, Ecuador, Venezuela, Bolivia, Paraguay, Costa Rica, Panama, Guatemala, El Salvador, Honduras, Nicaragua, Dominican Republic, Puerto Rico) or LATAM (pan-regional). Non-LATAM HQ companies are out of scope.