Aspiration
Puerto RicoFintechFounded 2013
Aspiration (operating as GreenFi) is a fintech company that provides sustainable banking services. It offers checking and savings accounts with no mandatory fees, high-yield savings (up to 3.25% APY), early paycheck access, and cash back rewards (up to 6%) at climate-friendly brands. The company differentiates itself by ensuring customer deposits are not used to fund fossil fuels and by planting trees with every purchase. It targets environmentally conscious consumers seeking to align their banking with their values. The company is based in Puerto Rico and operates primarily in the US market, though specific traction or scale is not detailed in the provided evidence.