AuraPura
BrazilE-commerce
AuraPura is a Brazilian e-commerce platform focused on holistic wellness and self-care, offering products such as sunscreen and other ritual-based items for body, mind, and spirit. The company originally described itself as a marketplace for holistic therapy and self-care services, but its current web presence shows a direct-to-consumer product store with a community and astrology theme. It targets women, claiming a community of over 500,000, and operates primarily in Brazil with a multilingual site (Portuguese, English, Spanish). AuraPura raised a $550K pre-seed round from undisclosed angel investors.
1 funding rounds tracked. Amounts, dates and investors are available to premium members.
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Key people
- Estrella Ouyang Co-founder
- Marta Cheng Co-founder