Exact Sales

BrazilEdtech

Exact Sales develops sales engagement software that helps marketing and sales teams automate and optimize their outreach to prospects. The platform enables users to create, manage, and track personalized communications, and it was enhanced through the acquisition of Magic Write, an AI-powered tool that generates text content for websites, blogs, social media, and ads. The company serves B2B clients in Brazil, focusing on improving sales productivity and pipeline generation. In 2021, Exact Sales was acquired by RD Station for R$51 million to strengthen the acquirer's sales engagement portfolio, marking it as a notable player in the Brazilian SaaS market.

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