Freshmart
PeruFoodtechFounded 2015
Freshmart is a leading online supermarket in Peru that solves the problem of convenient grocery shopping by offering a digital platform for purchasing fresh produce, meats, dairy, and pantry staples. The company operates as a grocery e-commerce service, allowing customers to order a wide range of products including fruits, vegetables, and meats, with free delivery on purchases over S/ 200. Acquired by the Mexican grocery e-commerce company Jüsto in 2021, Freshmart consolidates its presence in Peru and is part of a broader Latin American expansion strategy that includes targets in Chile and Colombia. The startup has achieved significant traction, evidenced by its acquisition which marked the first exit for Peruvian VC firm Utec Ventures.