Frubana

ColombiaFoodtechFounded 2018

Frubana is a Colombian foodtech startup that operates a B2B marketplace for the purchase and delivery of supermarket items, including fruits, vegetables, and other perishable foods, primarily serving restaurants and neighborhood markets. The platform enables these businesses to order supplies online and receive deliveries, streamlining their procurement process. Initially operating in Colombia, Mexico, and Brazil, the company later prioritized Brazil as its largest market, representing 60% of its business, before ultimately ceasing operations in Brazil in July 2023. Frubana raised $271 million in funding and also experimented with offering credit (fiado) to its customers.

Website