Hogaru

BrazilHRtech

Hogaru is a tech-enabled home services platform that connects households with professional cleaning services, addressing the challenge of finding reliable and vetted domestic help in Latin America. The platform allows customers to book cleaning appointments through an online system, with services provided by trained and insured cleaners. Originally launched in Colombia, Hogaru has expanded its operations to Mexico and Chile, and in 2020 merged with Homely to accelerate international growth. The startup has raised $810,000 from investors including The Venture City and Y Combinator, indicating early traction in the region.

Key people

• Matteo Cera CEO