Leal

ColombiaE-commerce

Leal is a Colombian retail technology platform that provides customer engagement and loyalty solutions for brick-and-mortar and online retailers. The company offers a suite of tools including customer data management, omnichannel marketing automation, loyalty program management, voice-of-customer feedback collection, and an AI-powered decision engine to help businesses personalize interactions and increase repeat purchases. Its primary customers are retail businesses operating in Latin America, particularly in Colombia. Leal has raised a $5 million pre-Series B round led by Leap Global Partners and Rakuten Capital, with participation from Morro Ventures and Salkantay Ventures, to integrate artificial intelligence into its rewards application.

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