Loud

BrazilGamingFounded 2019

LOUD is a Brazilian gaming and lifestyle organization founded in 2019 that builds a brand around esports, content creation, and apparel for the digital generation. The company operates by acquiring talent and producing video content, primarily on YouTube, while also selling merchandise such as uniforms and clothing through its e-commerce platform. It serves gamers and fans in Brazil, which is an emerging gaming hotbed, and has achieved significant scale by becoming the first esports organization to reach one billion views on YouTube. LOUD differentiates itself through a strong focus on talent acquisition and a lifestyle approach that extends beyond competitive gaming into social applications and fashion.

Website

Key people

• Bruno "Playhard" Bittencourt CEO and Founder
• Jean Ortega Co-founder
• Mathew Ho Co-founder