MiFarma
PeruE-commerce / HealthtechFounded 1999
MiFarma is a Peruvian e-commerce and healthtech company that operates as an online pharmacy and retailer of health, beauty, and baby care products. The platform allows customers to browse categories such as diapers, personal care, and sports items, offering online pricing discounts and delivery services, as evidenced by its integration with the Intercorp group's ecosystem including plazaVea and Promart. It serves the Peruvian market, leveraging its affiliation with major local retailers to provide a comprehensive shopping experience for health and wellness needs. The company differentiates itself through its digital-first approach combined with physical retail backing, offering features like a savings wallet and loyalty programs.
Key people
- Javier de la Rosa Cofounder
- Edmundo Yañez CEO