Perfekto

MexicoLogistics

Perfekto is a Mexican startup that reduces food waste by rescuing imperfect or surplus fruits and vegetables from producers and delivering them to customers via a subscription service. Customers choose a box size and preferences, and receive weekly deliveries of fresh, rescued produce that would otherwise be discarded due to aesthetic flaws or overproduction. The company operated in Mexico, serving approximately 3,000 monthly clients and rescuing over 66,000 kg of food before shutting down in May 2024 due to insufficient funding. Its business model was a direct-to-consumer grocery subscription aimed at reducing the 54% of produce wasted for aesthetic reasons.

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