Positiv.a

Brazilfintech

Positiv.a is a Brazilian brand that produces ecological cleaning and personal care products, aiming to reduce environmental impact by offering sustainable alternatives. The company sells its products directly to consumers, focusing on the Brazilian market. It gained significant traction by raising R$8.3 million in the largest equity crowdfunding round in Brazil, conducted via the Kria platform, surpassing its initial goal of R$6 million within the first week. The startup projects reaching break-even in 2024 and targeting R$100 million in revenue within five years.