Rocket Internet’s Easy Taxi

E-commerce

Easy Taxi is a mobile taxi calling app developed by Rocket Internet that solves the problem of hailing taxis by connecting passengers with nearby drivers through a smartphone application. The service allows users to request a taxi, track its arrival, and pay via the app. It primarily serves urban passengers in Latin America, Asia, the Middle East, and North Africa. The company raised a US$40 million Series D round led by Phenomen Ventures and a US$7 million investment from iMENA for regional expansion, indicating significant traction and investor confidence.