Yellow

BrazilLogistics

Yellow is a Brazilian electric scooter sharing startup that offered dockless scooters for short-distance urban transportation. Users could locate, unlock, and rent scooters via a mobile app, paying per minute of use. The company operated primarily in Brazil, competing with Grin. In 2019, Yellow and Grin reported a combined loss of nearly R$350 million on revenue of R$65 million, indicating significant operational scale but financial challenges. The company later filed for judicial recovery.

Website